Today, I stumbled upon a ridiculously funny video by San Francisco-based hardcore social games company, Kixeye.
In a video laced with profanity, the company promotes its culture where as it claims game developers can excel and reach their creative potential. If you are reading this post and wonder who Kixeye is, you are not alone. Formerly Casual Collective, Kixeye is a developer of online strategy and combat games with roughly 4.8 million monthly active users on Facebook compared to Zynga‘s 240+ million. But don’t let its size fool you. The start-up is one of the most profitable game companies on the social network due to its well-thought-out and well-executed “FREE” strategy. It creates free-to-play games (i.e. Battle Pirates – 1.1M monthly active users, War Commander – 2.4M) that generate solid revenue stream from sales of virtual goods.
The recruiting video, however, spares no competitor of this 200 employee company lobbing F- bombs at its competitors.
It advertises the company’s workplace as one that “copies no one” and “compromises nothing” and “has a fucking blast doing it.” Indeed, a quick glance on glassdoor.com reveals that Kixeye is an absolutely kick-ass place to work: Unlimited PTO, company-wide bonus system and fun work culture.
But there is the rub. Numerous employee reviews seem to confirm word on the streets that its chief (seen at the end of this video) “rubs >80% of the company the wrong way” (review).
You may find the following cast description useful when watching this video:
Electronic Arts, perhaps?
Video game developers are becoming a scarce commodity in Silicon Valley mostly due to a very unique blend of skills including; their analytical prowess, agile coding, and godlike creativity. Indeed, the recruiting video illustrates that the war for talent is on, forcing even small players like Kixeye to use aggressive strategies against such hardcore social game giants as Zygna to lure top-notch talent.